The founders

Founders

Two young entrepreneurs who always wanted to build a business together. One mastered the digital world, the other mastered sales, and combining those strengths created Apex Digital.

Co-founder & CEO · Lead website designer

Will Hayter

Age 17 Founder of Killa Fishing

Will has always been an entrepreneur. He grew up learning the online market and spent years mastering the digital world, building his skills by setting up businesses in affiliate marketing, SaaS, AI-designed dropshipping, Amazon FBA and freelancing. Digitally driven from day one, he has excelled at everything he has put his name to.

In the last year Will has become an outdoors content creator, quickly blowing up on platforms like TikTok and earning public recognition around Auckland. Along the way he designed his own merchandise brand, Killa Fishing, from the ground up. At Apex Digital, Will is CEO and lead website designer, and his expertise drives the brains of the business.

Co-founder · Head of sales

Phillip Khoury

Age 18 Founder of Precision Cleans

Phillip grew up hustling. He started helping run his dad's stock business at a very young age, and spent most of his early teens reselling vehicles and learning the sales industry first-hand.

In the last few years he founded his own window cleaning business, Precision Cleans, where he is CEO and has sharpened the door-to-door sales skills he has spent years developing. At Apex Digital, Phillip leads the sales side of the business, building relationships and bringing new clients on board.

Two skill sets, one goal. Our strengths combined are what built Apex Digital, and it is what we bring to every client.

Will & Phillip

Want to work with us?

Start a project Read our journey