Our Journey
Apex Digital is the result of two very different paths: one built online, one built face to face, and both built on hustle.
-
Roots
Two different starts
Will was always the entrepreneurial kid, growing up learning how the online market worked. Phillip grew up hustling, helping run his dad's stock business from a very young age. Different worlds, same drive.
-
Online
Will goes digital
Will spent years learning the digital world inside out, developing his skills by setting up businesses in affiliate marketing, SaaS, AI-designed dropshipping, Amazon FBA and freelancing. Every venture sharpened how he builds and sells online.
-
Sales
Phillip learns to sell
Through his early teenage years, Phillip spent most of his time reselling vehicles and learning the sales industry first-hand: reading people, negotiating and closing deals.
-
Business
Precision Cleans
Phillip started his own window cleaning business, Precision Cleans, and runs it as CEO. Knocking on doors day after day turned years of practice into serious door-to-door sales skill.
-
Creator
Killa Fishing
In the last year Will became an outdoors content creator, quickly blowing up on platforms like TikTok and earning public recognition around Auckland. He designed his own merchandise brand, Killa Fishing, from the ground up.
-
Now
Apex Digital
Will and Phillip always had the same motive: to start a business together and make it succeed. Apex Digital combines Will's digital and design expertise with Phillip's sales drive, and their strengths combined are what make it work.
Two paths. One business.
Now we put Will's digital know-how and Phillip's sales experience to work for your business.